Master LinkedIn Ads & Turn LinkedIn Into a Predictable B2B Lead Engine
A live 3-hour workshop to help you target decision-makers, launch campaigns and cut your cost per lead — even if you’re a complete beginner.
Live workshop · Decision-maker targeting · Lifetime community access · Ready-to-use templates
12+ years in performance marketing · Team Manager, Digital Marketing at Capgemini · Digital Marketing Manager, Capella Bangkok
Why only ₹299? So price is never the reason you miss out. I want you to experience how I teach — and leave with a LinkedIn Ads system you can use the very next day.
Is this workshop right for you?
Built for B2B marketers, founders and freelancers — beginner or pro
Perfect for you if…
- You sell B2B and need leads from real decision-makers
- You’re paying high costs per lead with poor lead quality
- You want to reach CXOs, founders, HR heads and niche roles
- You want a practical, step-by-step setup — not theory
And you’ll still get results even if…
- You’ve never run a LinkedIn ad — I’ll cover setup from scratch
- You have a small budget — you’ll learn how to start testing small
- You’ve only used Google or Meta Ads — I’ll show you what’s different
- You’re not technical — every step is shown live, screen by screen
Also running: Meta Ads Bootcamp — live on 22nd Nov for just ₹99 →
This Training will cover
Here’s what you’ll be able to do confidently after attending the training.
LinkedIn Ads 101
Tools used: LinkedIn Campaign Manager.
Objectives, campaign groups, campaigns and ads — the setup fundamentals you need before you spend a rupee.
Target Decision-Makers Precisely
Tools used: Job title, seniority, function and company targeting, Matched Audiences.
Reach CEOs, directors, founders and HR heads with advanced audience combinations — without wasting budget on the wrong people.
Craft Winning LinkedIn Ad Creatives
Tools used: Sponsored Content, Lead Gen Forms, messaging templates.
Scroll-stopping creatives and B2B messaging frameworks that make decision-makers stop and click.
Choose the Right Format & Bidding
Tools used: Image, carousel, video and document ads; manual and automated bidding.
Which format and bidding strategy fits your goal — and how to avoid overpaying for every click.
Optimise & Scale
Tools used: LinkedIn Insight Tag, conversion tracking, Budget & Bidding Calculator (bonus).
Cut your cost per lead, improve lead quality and scale only what’s working.
Advanced Strategies
Tools used: Retargeting, A/B testing, analytics.
Retargeting funnels, A/B testing and the reporting habits used by top B2B agencies.
Outcomes of the LinkedIn Ads Workshop
After This Workshop, You Will Be Able To:
- Set up Campaign Manager and launch your first campaign
- Target CXOs, founders and decision-makers precisely
- Choose the right ad format and bidding strategy
- Write B2B ad copy and creatives that convert
- Track leads with the LinkedIn Insight Tag
- Lower your cost per lead and improve lead quality
- Build retargeting funnels for cold, warm and hot audiences
- Scale campaigns with proven B2B frameworks
Meet Your Trainer
Manan Gupta
I’m a performance marketer with 12+ years in media strategy, paid media and attribution. I’m Team Manager, Digital Marketing at Capgemini India and Digital Marketing Manager for Capella Bangkok, where I’ve helped scale revenue by $1.05M. Before that, I led e-commerce for Grand Millennium Al Wahda in Abu Dhabi.
I’ve run Google, Meta and LinkedIn Ads campaigns for brands across India, the Middle East and Southeast Asia. In this workshop, I’ll show you the exact LinkedIn Ads system I use for B2B lead generation — explained simply, so you can apply it the very next day.
Trusted by global brands
What learners say
Real results from past LinkedIn Ads learners
Being a beginner, I was nervous about LinkedIn Ads. But Manan explained everything from scratch with live examples. The step-by-step setup, the audience insights and the optimisation tips gave me real confidence in managing campaigns.
I never imagined LinkedIn Ads could be so powerful for HR! The retargeting playbook helped us attract better-quality candidates and reduce job advertising costs.
The advanced frameworks Manan shared are true agency-level secrets. The way he explained budgeting, bidding and scaling was unbelievably clear.
LinkedIn always felt overpriced and unpredictable. After Manan’s workshop, everything clicked. The targeting matrix helped me reach actual decision-makers for the first time — our lead quality improved instantly.
As a B2B founder, LinkedIn Ads was something I ignored for years. Manan broke down complex concepts so clearly that I launched my first campaign the same night. We generated 11 high-quality leads in 72 hours.
I’ve taken several paid courses but none matched the practicality of this session. I used the creative and messaging blueprint for a SaaS client and saw a 35% drop in CPL.
Agenda Overview
Here’s What You’ll Learn in 3 Hours:
Hour 1 · 7:00 PM
LinkedIn Ads 101 + Setup
- Campaign Manager and account setup
- Objectives and campaign structure
- LinkedIn Insight Tag and conversion tracking
- Budgets for your first test campaign
Hour 2 · 8:00 PM
Targeting & Creatives
- Decision-maker targeting (job title, seniority, function)
- Company targeting and Matched Audiences
- Ad formats: image, carousel, video and document ads
- B2B copy and creative frameworks
- Lead Gen Forms that convert
Hour 3 · 9:00 PM
Optimisation, Scaling & Q&A
- Choosing the right bidding strategy
- Reducing CPL and improving lead quality
- Retargeting funnels for warm audiences
- A/B testing and reporting
- Live Q&A
PREMIUM BONUSES
(HIGH-VALUE TECHNICAL RESOURCES)
Unlock ₹5,000+ Worth of LinkedIn Ads Resources — 100% FREE When You Enroll Today
BONUS 1
LinkedIn B2B Targeting Matrix
Advanced targeting combinations to reach:
- CXOs, VPs and founders
- HR heads and talent leaders
- Decision-makers by function
- Niche industry roles
Value: ₹1,299
BONUS 2
LinkedIn Ad Creative & Messaging Blueprint
High-performing B2B messaging, including:
- Headline styles that get clicks
- CTA frameworks
- B2B copy formulas
- Creative examples by ad format
Value: ₹1,199
BONUS 3
LinkedIn Funnel & Retargeting Playbook
Step-by-step funnel structures for:
- Cold audiences
- Warm retargeting
- Hot audience conversion
- Lead nurture ideas
Value: ₹1,199
BONUS 4
LinkedIn Ads Budget & Bidding Calculator
Plan your spend before you launch:
- Ideal budget by goal
- CPL benchmarks
- Recommended bidding strategy
- Lead forecasts
Value: ₹999
BONUS 5
Lifetime Access to the Private Support Community
Join a dedicated support group for:
- Post-training Q&A
- WhatsApp/Email support
- LinkedIn Ads updates and new features
Value: ₹799
Total bonus value: ₹5,000+ — yours FREE when you enroll for just ₹299 today!
Who should join this workshop?
B2B Marketers & Demand Gen Teams
Generate qualified pipeline from decision-makers, not random clicks.
Founders & Business Owners
Reach the exact people who sign off on deals.
Freelancers & Agencies
Add LinkedIn Ads as a high-value service for B2B clients.
HR & Employer Branding Teams
Attract better-quality candidates and lower hiring ad costs.
Students & Career Switchers
Learn a premium B2B skill that stands out to employers.
Frequently asked questions
What is the duration of the training?
3 hours live, 7 PM – 10 PM IST, including a live Q&A. The next batch date will be announced soon.
Do I need any prior experience to join?
No. I cover Campaign Manager setup and campaign structure from scratch, so complete beginners can follow along.
Will I receive a certificate upon completion?
Yes, participants will receive a certificate of completion that can be added to your professional portfolio.
Is the training live or pre-recorded?
The training is conducted live, allowing for real-time interaction and Q&A sessions.
What topics will be covered?
LinkedIn Ads setup, decision-maker targeting, ad formats and creatives, Lead Gen Forms, bidding, the Insight Tag, optimisation, retargeting and scaling.
How can I access the training materials after the session?
Participants will have access to all training materials and recordings for future reference.
Does LinkedIn Ads work with a small budget?
Yes. You’ll learn how to start with a small test budget, reach a tightly defined audience and scale only what works.
Who is this workshop for?
Is ₹299 worth it?
Definitely. You get 3 hours of live training, ₹5,000+ in bonuses and a B2B skill that can help you land clients, generate pipeline and grow your career.